Conversion Rate Optimization for Limo Companies

Conversion Rate Optimization for Limo Companies

Let’s talk about conversion rate optimization. This is just a fancy name for making as much money from your website as you possibly can. It’s an element of paid advertising (Google ads and Bing ads) that’s oven overlooked. Your website or landing page can give you a...
Minimum Ad Spend for Limo Marketers

Minimum Ad Spend for Limo Marketers

Let’s talk about minimum viable ad spend. How much do you need to spend on ads with your limo business? It depends on your business. You may focus on: Airport transportation Charter buses Party buses Other transport services The question is: how much do you need to...
Understand Match Types for Limo Companies

Understand Match Types for Limo Companies

There are some vital ways that your paid ads need to be structured if they’re going to perform. Let’s talk about the keyboard broadness spectrum. If you’re a limo operator and running Bing or Google campaigns—any kind of paid ad campaigns—then this article is for you....
PPC vs SEO for Limo Operators

PPC vs SEO for Limo Operators

PPC vs SEO for Limo Operators Here’s a question for your limo company: should you do Pay Per Click (PPC) or Search Engine Optimization (SEO)? First, let’s define our terms. By PPC we mean paid search ads or even Facebook ads. Whenever you pay per click, that’s the...
How to Use Negative Keywords

How to Use Negative Keywords

Do you want to double your ad spend in one easy step? This article is for you. Let’s talk about negative keywords. When you are running a Google or Bing campaign, you have the option to define negative keywords. Within the keyword broadness spectrum, keywords are...
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