Blog
Sedan and SUV Marketing | How to Set Yourself Apart from Competitors
The other day, one of my clients—an SUV operator—called me. He’d seen some of the ads we were running for his campaign. Specifically, he was concerned about the ad claiming his company offered complimentary wait time. He wanted to remove the claim from his ad because...
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How Much for 150 Charter Bus Leads?
Picture this. You own a charter bus company and you’ve calculated how many leads you need to secure enough clients to stay afloat. The magic number? 150. Your conversion history demonstrates that you manage to convert about one in three leads. By that logic, 150...
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Website vs. Landing Page for Limo Companies
Many operators beginning to market their limo company online question whether they need a website, a landing page, or both. While the topic may seem straightforward, there are actually many functional differences between these two options. I had a recent experience...
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Find Out How to Target Your Ideal Limo Clients
Location targeting is one of the most common questions we get. And it should be. A good targeting strategy can lead to your campaign attracting the perfect clients. A bad one could result in unprofitable jobs, dead leads, and wasted time. Here’s an example: One of...
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How to Get Low Cost Limo Leads on Google Ads
If you’re involved in drumming up new business for your limo company or transportation service, you’re probably familiar with the importance of Google Ads. Done right, it seems like magic: you put a dollar in and you get two dollars out. Unfortunately, nailing your...
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Find Out Why Your Limo Company’s Facebook Ads Suck
Find Out Why Your Limo Company's Facebook Ads Suck I get calls all the time from operators struggling to make sense of their Facebook Ad campaigns. Despite their efforts, either they aren't getting leads, or their lead-to-sale rate is less than optimal. What do you...
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Find Out How to 14x More Booked Rides from Google Ads
When it comes to crushing a Google Ads campaign for your transportation service or limo company, a little bit of strategy goes a long way. I get calls all the time from people, and they always ask the same question: why are my Google Ads campaigns failing? By...
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Crush Your Close Rate: 4 Follow Up Factors
When it comes to crushing your close rate, there are 4 crucial follow up factors you can implement today. I’ve developed these insights from monitoring over 80 of my transportation industry clients, taking note of who has the highest close rates — and why. Keep...
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How the Right Follow Up Gets You 50% More Bookings
When it comes to marketing for limo drivers, party bus operators, and others within the transportation industry, a lot of time and money is spent on getting leads. Once a prospective client finds your website and fills out a request form, what happens next is...
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Client Acquisition Cost With Google Ads, FB Ads, and SEO
Whether you run a limo company, a party bus service, or a black car service, your client acquisition cost (CAC) is one of the most important numbers you need to know. Once you know your CAC, you’ll have a much better idea of how many new clients you’ll get each month,...
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PPC vs SEO Lead Cost Over 3 Years
New transport operators often wonder whether they should start out by investing in SEO or go all in with PPC advertising instead. Today’s post is a continuation of my previous discussion on PPC vs SEO lead cost for limo companies. To illustrate the different...
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SEO vs PPC: What You Can Expect to Pay Per Lead With SEO
Search engine optimization (SEO) and pay-per-click (PPC) advertising are two of the most effective ways for limo companies, black car service operators, and party bus operators to promote their businesses. When it comes to SEO vs PPC and the lead cost you can expect...
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Why is SEO So Expensive?
Search engine optimization (SEO) is a crucial aspect of digital marketing. In today’s online-first environment, SEO best practices can make or break your business. Understanding the ins and outs of SEO takes a specialized skill set, and the rules are always changing. ...
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Diagnose an Underperforming Google Ads Campaign
A great Google Ads campaign is one of the most effective ways for a limo company, party bus operator, or black car service to attract new leads. Ideally, your ads will show up in search queries from folks specifically looking for your services. When ad clicks turn...
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Limo Company Marketing: ROI on Google Ads
A question I often get from new clients here at Limo Marketer is what kind of return on investment (ROI) they can expect to see with Google Ads. While many variables impact this figure, there are really two major factors that can determine the kind of returns you’ll...
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SMS Follow-Up: The Future For Transport Operators
Whether you’re a limo operator or you provide party bus services, converting potential leads into real-world clients is your bread and butter. Marketing for transport operators is an essential skill that can help you scale your business and reduce the costs that may...
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How to Target Corporate Clients With Pay Per Click
Corporate clients can be a crucial market segment for many limo companies. While the ongoing global pandemic has significantly cut down demand from corporate clients, we are starting to see a steady return. As a result, now is the time to get your limo company...
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Negative Keywords For Limo Companies
One of the most effective digital marketing tools limo companies can utilize is per-per-click (PPC) advertising. This typically refers to Google and Bing (or other search engine-based) ad campaigns where you only pay when prospective clients physically click on your...
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Your Limo Company + Landing Pages: Here’s What You Need to Know
A strong landing page is the key to converting your prospects into customers. What makes a good landing page, and how can you tell if yours is good enough to convert customers? Let me take a few minutes and talk about your limo company + landing pages. I’ll show you...
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Landing Pages for Your Limo Business: How Many Do You Need?
Wondering how many landing pages your limo business should have? The short answer is: it depends. On what? Read on. Landing pages are a core part of any lead generation strategy. Here’s the flow for landing pages and Google Ads: You create a killer ad You serve that...
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What Should a Limo Company Pay Per Click?
Pay per click marketing (or PPC) is a way of running ads where you only pay when someone clicks. At first pass, this may sound like a total freebie, but it is hugely complex. There are a lot of important numbers to know, and measuring success may not be as easy as it...
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SEO v Google Ads v FB Ads for Limo Companies
SEO, Google Ads and Facebook Ads do not work for most operators. And no, that’s not the end of this article. The truth is, each of these approaches is highly effective - every platform works and every single one can be strengthened to bring in new leads. But there are...
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What Should Your Budget Be For PPC?
Facebook, Google, Bing and any sort of PPC ad should have a strategized budget. There’s a fairly simple formula for that, which is what you’ll learn in this blog. In order to get to your magic “should spend” number, you have to establish the basic system you’re...
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Facebook Ads for Limo Marketers
Should you be using Facebook ads? I get this question a lot. The short answer: yes. The long answer: read on. https://www.youtube.com/watch?v=9smvzLA4SXw&t=632s Facebook Ads for Operators While Facebook ads are important and useful,I rarely see them done...
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Basic Sales Tools for Operators https://www.youtube.com/watch?v=DD2oqdQFkjQ Your limo business can benefit from a few basic sales tools. If you use these, you’ll close more sales. Whether you’re currently spending $100 or $10,000/month, that money will be more...
read moreYou’ve worked hard to start your business and keep it running. Now it’s time to really stand out from the local competition by taking your online marketing efforts to a higher level. We can help you secure TOP placement on Google for the majority of the Limousine related keywords in your area, as well as manage your overall online presence. However, we only work with ONE company in each city, so call us at 855-255-LIMO before your competitor does.
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