Stop Blaming Ads: Here’s What Is REALLY Killing Your Leads

Why "just running ads" isn't enough

If you’re only managing ads, you’re ignoring two massive leverage points:

• Landing pages that turn paid clicks into leads

• Fast, reliable follow-up that converts leads into paying clients

Confused on the whole landing page vs. website topic? Let’s start there.

Simply put, a landing page is a standalone web page. Separate from your website (but can be on the same domain). No navigation menu with links to other pages.

Why are landing pages better than websites?

Well, websites serve a purpose too… but when it comes to running ads, landing pages have proven to be more effective at turning visitors into leads.

When you give people only two buttons to click—a phone number or a form—more people will actually click them. Most websites have too many things to click on, which distracts people from what you ultimately want them to do.

In our case, we want the visitor to request a quote. Right?

Not to visit your ‘about’ page or scroll through a huge gallery of images, or even poke around your other services. Those actions may seem harmless, but statistically, the optionality hurts performance.

Skeptical?

That’s how I felt too back in 2017.

But then I put it to the test. One of my clients from LA offered to be my guinea pig.

Here’s what happened almost immediately: his cost per lead dropped from $35 to $10.

And that was before I tested different variations of the page.

So, if your agency isn’t optimizing your landing pages, they’re not doing their job as marketers.

And it’s costing you money every day.

Take it from the guy who’s spent MILLIONS of dollars on ads in this industry, testing websites vs. landing pages of all kinds.

Great, now you’re caught up to speed on landing pages. Let’s continue.

The "Grandma Test" for your website

Still want to run ads to your ‘beautiful’ website? Try this first and re-assess…

Here’s a quick test you can do today:

1. Send your website to a parent or grandparent.

2. Ask them to do something simple, like request a quote.

3. Watch closely—how easy is it (and how long does it take) for them to complete this action on their phone?

Most operators fail this test miserably.

Don’t be one of them. Set up a simple landing page like we talked about earlier.

Keep the design clean so that it translates well to mobile.

The follow-up mistake that costs $1,000s each month

Ever heard the saying, “Every solution breeds new problems” ?

Well, back in 2018 my clients were getting tons of leads thanks to our new landing pages, but they weren’t turning into bookings…

So I went undercover and ran a test using fake leads. Here were some of the results:

• Average response time: over 40 minutes.

• 23% never replied at all.

• Most operators sent slow email quotes—rarely following up by text or phone.

This was costing my operators thousands every month in lost bookings.

Keep reading. I’ll show you how we fixed this.

How SMS quoting turns leads into customers faster

Here’s exactly what you need:

• Instant text response: Let leads know immediately you’ve received their request.

• Rapid SMS quotes: Stop relying solely on email. Most customers never even see your emails!

• Automated follow-ups: Follow up at least five times (both texts and emails to be safe) until you get a clear yes or no.

Operators who implemented this saw dramatic improvements in their booking rates.

My client Derek, for example, increased his lead-to-sale rate to an incredible 56%, closing over half his leads through automated follow-up.

Bottom line

Make sure that whoever is running your ads is not turning a blind eye to your landing pages and follow-up.

Here’s your action plan today:

• Run your website through the “Grandma Test.”

• Switch immediately to SMS quoting.

• Automate your follow-up processes.

Yes, all of this can be done in one day.

Want my team to do it for you? Click here to fill out a quick application.

If you’re a visual learner, here’s a video that covers everything we discussed today:

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