


What Does A Lead Cost in the Limo Industry?
Determining cost per lead for your business is vital to understanding how much money you need to spend in marketing. Additionally, knowing how much a lead costs will help you understand how much a conversion costs. These are two vital numbers to excelling in your paid...
Minimum Ad Spend for Limo Marketers
Let’s talk about minimum viable ad spend. How much do you need to spend on ads with your limo business? It depends on your business. You may focus on: Airport transportation Charter buses Party buses Other transport services The question is: how much do you need to...
Understand Match Types for Limo Companies
There are some vital ways that your paid ads need to be structured if they’re going to perform. Let’s talk about the keyboard broadness spectrum. If you’re a limo operator and running Bing or Google campaigns—any kind of paid ad campaigns—then this article is for you....
PPC vs SEO for Limo Operators
PPC vs SEO for Limo Operators Here’s a question for your limo company: should you do Pay Per Click (PPC) or Search Engine Optimization (SEO)? First, let’s define our terms. By PPC we mean paid search ads or even Facebook ads. Whenever you pay per click, that’s the...