A strong landing page is the key to converting your prospects into customers. What makes a good landing page, and how can you tell if yours is good enough to convert customers? Let me take a few minutes and talk about your limo company + landing pages.
I’ll show you how to increase your conversion rates by creating well-designed landing pages that do more than just tell people who you are. If you own a limousine company or are looking for ways to expand it, these recommendations can help you stand out from the crowd.
What is a Landing Page?
A landing page can be defined in two different ways. In its most basic form, a landing page is a web page that someone arrives at after clicking on a link. Here at Limo Marketer, we like to define a landing page as follows:
“A lead capture page or a one-page website designed solely to convert visitors. Which means to call, book online, initiate a live chat, or fill out a quote request form.”
Leads are the people in your sales pipeline. A limo company landing page captures that lead’s basic information so you can follow up with them.
There are a few things that all landing pages have in common:
- They’re focused on a single offer or goal
- The page design is clean and uncluttered
- The headline is clear and concise
- The copy is persuasive and convincing
- There’s an easy way for people to take action
- They’re part of a larger marketing strategy
Limo Company Landing Pages Simplify Your Messaging
People are impatient. They don’t want to spend time reading walls of text or wading through pictures just to find out if your limo business is right for them.
The right limo company landing page is concise. You’re helping people stay focused and not get distracted by unnecessary details that aren’t related to their initial search query.
When someone visits your website, they’re looking for one of three things:
- Does your transportation company have what I need? They may be looking for a limo company, a party bus, a black car service, you get the idea. It should be clear upfront whether you are what they’re looking for.
- How much is it going to cost me? It may be tempting to hide this info, but you also don’t want a barrage of unqualified inquiries. Make sure it’s clear whether your car services are in the right price range for the person who landed on your site.
- Can I trust you as a service provider? The transportation industry is unique: it’s hyperlocal and most people rely on reviews to tell them whether what you offer is high quality and reliable. It should be clear what kind of business you run.
Even though you know there are a few categories of landing page content you need to have, do not get too wordy. If people can’t find what they’re looking for right away, they’ll “bounce” (we literally call it a bounce rate) and leave your website and go to a competitor. Here’s what people want to know:
Do you have the right vehicle for my needs? If someone is looking for a stretch limo, they don’t need an SUV. It should be immediately apparent on your car or limo company landing page if you do or don’t offer certain types of vehicles that meet their specifications.
Can I afford it? This is where your pricing information needs to be front and center. People don’t want to have to search for it, and they definitely don’t want to have to fill out a contact form or request a quote in order to find out how much your car services cost.
Are you credible? One of the best ways to establish trust with your customers is to show them social proof in the form of customer reviews, awards, and media mentions. This tells people that you’re a reputable business that’s worth doing business with.
Focus On Your Mobile Website
One of the most overlooked aspects of a landing page is its display on mobile devices. You might have a fantastic website with all the information a customer could possibly need, but if it doesn’t display well on their smartphone or tablet, that’s bad news.
According to a study by Google, 61% of people are unlikely to return to a website that’s difficult to use on mobile. And since most people now rely on their smartphones for everything from finding information about businesses to making purchases, it’s essential that your landing page is optimized for mobile devices.
When you create your landing pages for mobile visitors, be sure to include the following:
- A clear call to action. If you have a form on your page, make sure that it’s easy for people to fill out, and don’t put too many fields in there because they’ll just get frustrated and leave.
- A headline that clearly states the purpose of your landing page.
- Short, easy-to-read paragraphs with large font for better legibility on smaller screens.
- No distractions or unnecessary elements across the screen so that all their attention is focused on what you want them to do.
- A clean, simple design that’s easy for people to navigate and won’t take up too much data or load time.
- Easily accessible contact information so they can get in touch if necessary.
“Above the Fold” on a Landing Page
When a potential customer visits your landing page, you want them to be able to make a purchase decision without having to scroll down. As a result, you want all of your most important content to be visible above the fold so that there is no doubt about why someone should choose your company over another.
The content on a landing page must be relevant from the first line of copy. You want to make it very clear what your landing page’s message is and how anyone who lands on it will benefit. Above the fold, four items should be included:
- Your logo
- Click to call number
- A quote request form
- Live chat
As a side note, make sure you have an office manager, a dispatcher, or someone who’s monitoring the live chat because potential customers will expect an immediate response.
Creating Landing Pages for Each Customer Type
It’s critical to consider who your customer type is when creating a landing page. This doesn’t mean you have to create separate pages for each persona (though it would be ideal), but it does mean that the content of your landing page should be tailored specifically to what your ideal customer is looking for.
You can create landing pages for regions, and address the needs of people in different areas. For instance, assume you have a landing page for each major airport, including Newark, LaGuardia, JFK, Westchester, and Teterboro. In that case, make sure the content on each page is relevant to people looking for transportation from that airport.
In other words, if a person in Newark is looking for a limo, your landing page should emphasize how excellent your company is at providing service from Newark Airport. If someone in Westchester is looking for a limo, you should emphasize your Teterboro Airport service.
Why Does Having Specific Landing Pages Matter?
It’s essential to have specific landing pages for a few reasons:
- You can better target your advertising dollars by sending potential customers to the page that is most relevant to them.
- You can speak directly to the needs of your customers, which will help you convert more leads into paying customers.
- It makes it easier for potential customers to find the information they need.
Recap: When It Comes To Landing Pages, Stay Focused
When you’re creating a landing page, it’s important to stay focused on your customer’s needs. What are they looking for? What can you offer them that no one else can?
Make sure all of your most important information is above the fold, and tailor the content of your landing page specifically to what this person wants. If you do these things, you’ll be well on your way to landing more customers and growing your business.
Also, remember that mobile customers expect a good user experience, and at the same time, you want to make sure that your content is relevant. The best way to accomplish this is by having targeted landing pages for each customer persona.
Think about what they need from your company and provide it on your page in an easy-to-read format so there won’t be any confusion. Having a strong landing page is essential for any business, and by following these tips, you can be sure that your page will stand out from the competition.
We here at Limo Marketer want to help your limo business grow. Contact us today at 855-255-LIMO and let us show you how easy it is to get started with a strong online presence.
Want to keep learning right now? Next read this: Landing Pages for Your Limo Business: How Many Do You Need?