PPC Strategy for Limousine Companies
Google & Bing Ads are the quickest way to start generating cash flow with online marketing. We see time and time again clients booking big jobs from day 1 of their online campaigns.
It’s important that you have the correct strategy right out of the gate. Working with an agency that knows the limo industry and understands your particular business is key.
For instance, if you are a company that focuses on corporate limo services you are going to want to use a different campaign setup and different keywords than a company focusing on retail limo services.
Here is a webinar I did explaining how we leverage PPC for our clients:
Here is our strategy for businesses focusing on Corporate Car/Limo Services:
Build an airport campaign – you want campaigns that target both private airports, and large airports in your area. You want to use a great deal of different keywords such as airport car service, airport limo service, airport code + car service, airport code + limo service, and dozens of other related terms.
You also want to build out campaigns that focus on keywords such as corporate car service, corporate limo service, livery service, chauffeur service, etc. What you DO NOT want to do is just build a general limo service campaign. We see this time and time again with agencies that do not understand the limo industry. If you want to have success with a corporate limo or car service campaign, the keyword selection is crucial.
Here is our strategy for businesses focusing on Retail Limo Services:
What we have found works best here are general limo service keywords. Thing like:
Your City + Limo Service
Your City + Party Bus Rentals
Your City + Limo Rental
Your City + Limo Bus
Etc.
If you want to just focus on retail limo services, then your best bet is to use airports and airport codes as negative keywords. These will prevent your ads from showing.
In the video below I explain how you want to build your campaign in order to achieve the highest ROI with PPC:
Case Study – How A Boston Limo Company 10x’d His Business In 6 Months
Are you the owner of a transportation company struggling to get clients consistently?
Or maybe you are getting clients consistently but think the return on your marketing dollars isn’t as good as it could be?
I just recently interviewed a Boston Transportation Company that was months away from going out of business. In this case study you will find out the EXACT strategies we used to take him from an owner/operator, to the head of a successful transportation company with 5 vehicles and 5 full-time chauffeurs.
You will find out that with the right marketing system in place, anyone can have these same results.
You’ve worked hard to start your business and keep it running. Now it’s time to really stand out from the local competition by taking your online marketing efforts to a higher level. We can help you secure TOP placement on Google for the majority of the Limousine related keywords in your area, as well as manage your overall online presence. However, we only work with ONE company in each city, so call us at 855-255-LIMO before your competitor does.
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