PPC strategy

PPC strategy for limousine companies.

Google and Bing Ads are the quickest way to start generating cash flow with online marketing when the campaigns are built for how limo operators actually sell.

Paid search

The correct PPC strategy depends on your market, service mix, and ideal rider.

Google and Bing Ads can produce bookings quickly. We see clients book large jobs from day one of their online campaigns when the structure, keywords, and targeting are built correctly.

It is important to have the correct strategy right out of the gate. A company focused on corporate limo service should use a different campaign setup and different keywords than a company focused on retail limo service.

Working with an agency that knows the limo industry and understands your particular business is key.

Webinar

How we leverage PPC for limo clients.

This webinar explains how PPC campaigns should be built to achieve higher ROI for limousine and car service operators.

Campaign strategy

Corporate and retail campaigns should not be treated as the same thing.

Corporate car / limo services

Build airport and corporate campaigns around intent.

For corporate car and limo services, build airport campaigns that target private airports and large airports in your area. Use terms such as airport car service, airport limo service, airport code + car service, airport code + limo service, and related searches.

You should also build campaigns around corporate car service, corporate limo service, livery service, chauffeur service, and similar commercial intent keywords.

What you should not do is build only one general limo service campaign. Keyword selection is crucial for corporate limo and car service campaigns.

Retail limo services

Use broader local limo keywords and exclude airport intent when needed.

For retail limo services, general local limo keywords usually work best: your city + limo service, your city + party bus rentals, your city + limo rental, your city + limo bus, and related search terms.

If you only want retail limo work, airports and airport codes should often be added as negative keywords so your ads do not show for the wrong searches.

Case study

How a Boston limo company 10x'd his business in 6 months

A Boston transportation company was months away from going out of business. In this case study, we show the exact strategies used to take him from an owner/operator to the head of a transportation company with 5 vehicles and 5 full-time chauffeurs.

With the right marketing system in place, operators can create the same kind of measurable growth.

View case studies ->

How a Boston limo company 10x'd his business in 6 months

Stand out from the local competition.

You have worked hard to start your business and keep it running. Now it is time to take your PPC and online marketing to a higher level. We can help you secure top placement on Google for limousine-related keywords in your area and manage your online presence.

We only work with one company in each city, so reach out before your competitor does.