PPC vs SEO for Limo Operators

PPC vs SEO for Limo Operators

PPC vs SEO for Limo Operators Here’s a question for your limo company: should you do Pay Per Click (PPC) or Search Engine Optimization (SEO)? First, let’s define our terms. By PPC we mean paid search ads or even Facebook ads. Whenever you pay per click, that’s the...
How to Use Negative Keywords

How to Use Negative Keywords

Do you want to double your ad spend in one easy step? This article is for you. Let’s talk about negative keywords. When you are running a Google or Bing campaign, you have the option to define negative keywords. Within the keyword broadness spectrum, keywords are...
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