Pay per click marketing (or PPC) is a way of running ads where you only pay when someone clicks. At first pass, this may sound like a total freebie, but it is hugely complex. There are a lot of important numbers to know, and measuring success may not be as easy as it...
Determining cost per lead for your business is vital to understanding how much money you need to spend in marketing. Additionally, knowing how much a lead costs will help you understand how much a conversion costs. These are two vital numbers to excelling in your paid...
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