PPC vs SEO Lead Cost Over 3 Years

PPC vs SEO Lead Cost Over 3 Years

New transport operators often wonder whether they should start out by investing in SEO or go all in with PPC advertising instead. Today’s post is a continuation of my previous discussion on PPC vs SEO lead cost for limo companies.  To illustrate the different...
Negative Keywords For Limo Companies

Negative Keywords For Limo Companies

One of the most effective digital marketing tools limo companies can utilize is per-per-click (PPC) advertising. This typically refers to Google and Bing (or other search engine-based) ad campaigns where you only pay when prospective clients physically click on your...
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