A question I often get from new clients here at Limo Marketer is what kind of return on investment (ROI) they can expect to see with Google Ads. While many variables impact this figure, there are really two major factors that can determine the kind of returns you’ll...
Pay per click marketing (or PPC) is a way of running ads where you only pay when someone clicks. At first pass, this may sound like a total freebie, but it is hugely complex. There are a lot of important numbers to know, and measuring success may not be as easy as it...
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