COVID-19 Update for Operators

COVID-19 Update for Operators

This is your COVID-19 update and recommendations for operators. The coronavirus pandemic has devastated our industry. I’m here to talk about: where do we go from here? When do we start marketing again? We work with providers nationwide. Those providers rely on...
Conversion Rate Optimization for Limo Companies

Conversion Rate Optimization for Limo Companies

Let’s talk about conversion rate optimization. This is just a fancy name for making as much money from your website as you possibly can. It’s an element of paid advertising (Google ads and Bing ads) that’s oven overlooked. Your website or landing page can give you a...
Minimum Ad Spend for Limo Marketers

Minimum Ad Spend for Limo Marketers

Let’s talk about minimum viable ad spend. How much do you need to spend on ads with your limo business? It depends on your business. You may focus on: Airport transportation Charter buses Party buses Other transport services The question is: how much do you need to...
Understand Match Types for Limo Companies

Understand Match Types for Limo Companies

There are some vital ways that your paid ads need to be structured if they’re going to perform. Let’s talk about the keyboard broadness spectrum. If you’re a limo operator and running Bing or Google campaigns—any kind of paid ad campaigns—then this article is for you....
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